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Adatus is the leading European data exchange for audience targeting profiles. Advertisers, agencies and publishers use audience data to perform targeted advertising. Data partners, such as publishers and online shops, provide this data and generate an additional revenue stream.
Every visitor creates valuable data through its search and surfing behaviour. Think about interests and purchase intention. Adatus collects this anonymous information and aggregates it into profiles. These profiles are used for relevant advertising in a privacy-friendly manner.
Through audience targeting, advertisers direct their message to the right prospects, whether it is grocery shoppers, car enthusiasts or holiday bookers. Adatus enables its clients to reach specific target groups, thus eliminating waste and increasing the efficiency of campaigns.
SERVICES
Adatus helps advertisers, agencies and publishers to target online advertising to specific audiences, so that the advertiser generate better results with lower costs. The Adatus data platform can collect, organise and activate anonymous data. Furthermore, the platform generates valuable insight to perform additional optimisation.
Adatus collects anonymous data of Internet users on a European scale. By aggregating and classifying this information, valuable profiles are created. This allows advertisers to target audiences based on demographic characteristics (eg young families), interests (eg gadgets) or purchase intention (eg car insurance). This results in better targeted advertising and increasing results. >>> Please contact us for more information.
Adatus stelt uitgevers in staat om zonder risico’s extra omzet te genereren met ‘big data’. Door op anonieme basis profielen te creëeren van internetbezoekers, kunnen uitgevers met hun bezoekers inkomsten genereren buiten hun eigen site. >>> Neem contact met ons op voor meer informatie.
CLIENTS
NEWS


    • 21/03/13 Digital Marketing Live (Westergasfabriek, Amsterdam) >>> Read more


    • 09/10/12 Amsterdam Privacy Conference (Felix Meritis, Amsterdam) >>> Read more


    • 29/06/12 Johan van Mil speaks about Cookielaw (Nieuwsuur) >>> Read more


    • 30/05/12 The big cookie debate (DDMA, Amsterdam) >>> Read more


    • 24/04/12 De Marketing Dagen (Jaarbeurs, Utrecht) >>> Read more


    • 30/01/12 Trade in webads (Financieel Dagblad) >>> Read more


    • 31/03/11 Adatus offers European third-party data (Exchangewire) >>> Read more


    • 02/03/11 Auke van den Hout new member of the IAB (Marketingfacts) >>> Read more

    ABOUT
    Adatus is the leading European data exchange for audience targeting profiles. Advertisers, agencies and publishers use audience data to perform targeted advertising. Data partners, such as publishers and online shops, provide this data and generate an additional revenue stream.
    Johan van Mil - founder

    In 2002 Johan founded email marketing firm MailMedia which he sold to OMG (Online Marketing Group) in 2009. In the same period he was appointed CEO of Mailmedia's investor Dialogue Company. Previously, Johan was Commercial Director at BNR News Radio. Johan is also co-founder of Consentu. Additionally, Johan is Vice Chairman of the DDMA (Dutch Dialogue Marketing Association) and a member of the Advisory Board of IPAN. Johan is a partner in venture capital fund Peak Capital that invests in first and second stage TMC companies.

    +31 6 5428 7421johan@adatus.com
    Auke van den Hout - founder

    After several years in investment banking, Auke joined the marketing and media industry in 1998. As managing director at VNU/Claritas Europe he was responsible for the marketing information business in Europe where he set up various country organizations and did acquisitions. Subsequently he became CEO of Acxiom Europe, where he launched various digital data products across Europe. Auke is also co-founder of Consentu, solutions provider for Online Privacy Management. Auke van den Hout is board member of the Dutch IAB responsible for Privacy.

    +31 6 5114 4989auke@adatus.com
    PRIVACY
    Adatus is strongly committed ensuring the anonymity and privacy of consumers. Adatus collects interests and preferences of consumer to show targeted advertising. This is done using cookies. A cookie is a number that keeps track of what you did on a site. This information is completely anonymous; Adatus never knows who you are or what your contact details are. Besides, we never collect data on minors or sensitive topcis that could be regarded as sensitive (such as health information, sexual orientation, political affiliation, etc).
    The only thing we know is that your computer has shown an interest in eg travel or cars. We share this privacy-friendly information with websites so they can target advertising. And you see ads that better fit your interests and preferences. The information we collect is automatically deleted after 6 months. You can see for yourself what interests and preferences are known to us. You can do this by checking your own anonymous profile and remove it if you wish so. If you leave your profile as it is, nothing changes. You will continue to see relevant advertising. Should you decide to remove your profile information, you do not get to see relevant advertising. You are in control. Click here to see your profile. We will then read the number of our cookie on your computer and check our database on any anonymous information we have on you.
    CONTACT
    Adatus BV
    Sarphatistraat 370
    1018 GW Amsterdam






    +31 20 520 65 91
    info@adatus.com
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