Adatus is the leading European data exchange for audience targeting profiles. Advertisers, agencies and publishers use audience data to perform targeted advertising. Data partners, such as publishers and online shops, provide this data and generate an additional revenue stream.
Every visitor creates valuable data through its search and surfing behaviour. Think about interests and purchase intention. Adatus collects this anonymous information and aggregates it into profiles. These profiles are used for relevant advertising in a privacy-friendly manner.
Through audience targeting, advertisers direct their message to the right prospects, whether it is grocery shoppers, car enthusiasts or holiday bookers. Adatus enables its clients to reach specific target groups, thus eliminating waste and increasing the efficiency of campaigns.